The Brief That Started It All

Smallflock, a UK-based agri-tech startup, had a clear mission: empower small poultry farmers with digital tools that make farm management easier, not harder. Their vision was practical and people-first, a single platform to track flocks, medications, production, vendors, and finances, all without the burden of complex software.

The Problem They Needed Solved

For small-scale poultry farmers, existing tools were either too basic or too bloated. Smallflock needed a platform that was lightweight, mobile-friendly, and tailored to real farm conditions where ease of use, even in the middle of a coop, was non-negotiable. The challenge was to build something that felt intuitive and powerful at the same time.

How We Brought It to Life

We collaborated closely with the founding team to deeply understand daily farming workflows. Using Bubble, we designed a clean, responsive web platform that aligned with how farmers actually work - simple inputs, clear outputs, and no fluff. The result was a tool that fit seamlessly into the rhythm of rural life.

Key Features from What We Built

• Analytics Dashboard: Real-time insights on flock health, egg production, and operational expenses.

• Advanced Ledger: Simple entries for tracking income, feed costs, and overall profitability.

• Medication Tracker: Log treatments, dosages, and schedule reminders for ongoing care.

• Vendor Management: Organize supplier information and activity in one place.

• Blog Section: Curated educational content for growth and guidance.

• Forum Section: A peer-to-peer space for farmers to exchange knowledge and best practices.

Built for the Field

The platform was designed with the farmer’s day in mind from mobile compatibility to minimal-click workflows. Whether in a barn, on the field, or during a break, farmers could manage everything from the palm of their hand.

Live & Leading

The initial rollout met farmers where they were, quite literally. Feedback was positive across the board, especially on the clarity of the interface and mobile usability. More than just a recordkeeping tool, Smallflock quickly became a hub for farming knowledge and connection.

Launch Highlights

• Farmers reported saving significant time on manual tracking and paperwork

• Over 25 forum threads created shortly after launch, showing early community traction

• Smooth onboarding and strong adoption among initial users

• Mobile-first experience praised for its simplicity and accessibility

Why it Matters

This wasn’t just a software build, it was about empowering a community. Through thoughtful design and deep alignment with the farming reality, we helped Smallflock give poultry farmers a modern tool that fits their world. Our agency turned their mission into a working, growing product and it’s already making a difference in the lives of people who grow our food.