The Brief That Started It All

The team behind Selftape, a U.S.-based startup, approached us with a clear and compelling mission: make it easier for emerging acting talent to get discovered. Breaking into the entertainment industry often starts with visibility, and they envisioned a platform where actors could professionally showcase their skills while casting directors could search, filter, and shortlist talent with ease. Our role was to turn that vision into a fully functional, purpose-driven product.

The Problem They Needed Solved

Actors were struggling to present themselves professionally, and casting teams were sifting through cluttered submissions with little organization. Selftape needed to offer a clean, direct way for both sides to connect - with features built for the realities of quick decisions, visual browsing, and fast turnarounds. The platform had to be intuitive, focused, and functional from day one.

How We Brought It to Life

Our agency built a lightweight, purpose-built platform using Bubble. We focused on reducing friction, designing interfaces that prioritized ease, clarity, and utility. We created tool that empowered actors to upload polished headshots and self-tapes, while giving casting directors simple yet powerful ways to search, filter, and shortlist talent.

Key Features from What We Built

1. Video Posting: Simple upload tools for actors to share headshots and self-tape auditions.

2. Curated Lists: Administrator canhighlight potential candidates.

3. Advanced Filters & Sorting: Quickly narrow down talent based on look, role type, or experience level.

Built for Breakthroughs

Selftape was designed to serve as the critical first step in the casting process. Every feature we built was about enabling connection - fast, professional, and on-point. By focusing on just the essentials, we gave the platform the agility to work where it matters most: early-stage casting and discovery.

Live & Leading

Since launch, Selftape has already played a role in the casting of independent short films and has been praised for its clean design and functional UX. Both casting professionals and talent found it refreshingly easy to use and genuinely useful in moving the process forward.

Launch Highlights

1. Used in initial rounds of casting for two independent film projects

2. Positive feedback from both talent and casting professionals

3. Simple UX praised for speeding up early talent discovery

Why it Matters

Selftape shows what’s possible when technology stays out of the way and simply works. Our agency delivered a focused, elegant solution that bridges an essential gap in the acting world. By creating the infrastructure for opportunity, we helped emerging talent take a real step toward getting seen—and getting hired.