Building a Next-Gen Betting App for American Football Fans
Category
Workshops
The Brief That Started It All
When a client approached us with a vision to transform the way fans engage with American football, their ask was clear: build a modern, user-friendly betting app focused on school-level football in the US, with the ability to scale globally. They wanted an app that combined the excitement of betting with a smooth experience complete with leaderboards, portfolios, and dynamic markets.
The Problem They Needed Solved
The client needed a dedicated platform where users could place bets on both teams and individual players across school football games. Existing betting apps were either too broad or lacked the focus on smaller markets. They also needed admin flexibility to manage odds, create new markets, and offer special betting options like boosted or discounted bets. Most importantly, the experience had to feel seamless across devices, with clear tracking of user progress through credits, leaderboards, and portfolios.
How We Brought It to Life
We built a custom betting app on Bubble, designed to be responsive across web and mobile. The system was crafted to balance ease of use for players with powerful control for administrators. From odds management to real-time leaderboard updates, we made sure every feature felt smooth, interactive, and intuitive. By embedding modern design principles and interactive flows, we gave users a betting experience that was not only functional but enjoyable.
Key Features from What We Built
Market Creation – Admins can create team-based or player-based markets.
Boosted & Discounted Bets – Special offers that give users better chances of winning.
In-App Credits – Virtual credit system that updates automatically with wins and losses.
Leaderboard – Tracks user rankings and overall performance.
Portfolio Page – Complete view of active bets and progress tracking.
Dynamic Odds Management – Admins can update odds anytime, based on American odds formats.
Multi-Odds Upload – Bulk updates made simple with CSV uploads.
Modern UX – Clean, interactive design optimized for both web and mobile.
Custom Email Notifications – Keep users updated on bets, results, and promotions.
Built for Scale and Experience:
The app was built to deliver both excitement and clarity. By giving admins complete flexibility to shape markets and odds, while giving users an easy way to track their performance, the platform delivers on both sides of the betting experience. Designed to scale, the app can expand beyond schools and across global markets, without losing its simple, user-first design.
Live & Leading
Once launched, the app created a new way for fans to engage with American football at the school level. Early adopters loved the balance of competitive play with smooth UX, and admins valued the ability to quickly adjust odds and markets.
Launch Highlights
Smooth performance across devices with mobile-first design
Reduced admin setup time via CSV odds upload
Engaged user base driven by leaderboard gamification
Positive feedback on clarity and speed of credit tracking
Why It Matters
This wasn’t just about creating another betting app, it was about building a platform tailored to passionate fans. By merging modern design, flexible admin tools, and engaging user features, we created an app that delivers excitement, clarity, and scale. The result? A platform ready to redefine how fans bet on their favorite teams and players.